Parento is the only business solution for paid parental leave providing insurance coverage to mitigate cost and risk, expert leave and claim management, and wraparound support for all employees. As pioneers for paid parental leave, what better way to show the true impact of working with Parento than exploring this client case study.
Partnering with Rescue, an advertising and marketing agency specializing in social impact campaigns, Parento implemented an inclusive parental leave solution for a hybrid team of 181 employees across 27 states with varying access to Paid Family Leave (PFL) programs. Since their founding in 2001, Rescue has worked with non-profits and state government agencies on campaigns and policy initiatives to better society.
They were looking to reduce their employees’ financial and emotional stress that comes with parental leave, while also providing an affordable and equitable policy for their six national offices.
Discover how Parento addressed the challenges and helped revolutionize and personalize Rescue’s parental leave program. Their commitment to making a difference is central to their mission, and they trusted Parento to help them make a difference for their working parent employees.
The #1 consideration when implementing Parento was that the paid parental leave program could be used in talent acquisition and retention. Rescue’s existing resources were insufficient to provide comprehensive support and guidance to employees navigating Short-Term Disability (STD), PFL, and compliance-related inquiries. They found themselves struggling to properly budget for parental leave because of varied state benefit programs and had no way to plan for future leaves and risk.
Parento's gender-neutral policy provided coverage across all 50 states, ensuring equal treatment for all employees. The personalized support offered by Parento's Leave Concierge team and parent coaching services made Parento the natural choice to enhance Rescue's employees' parental leave experiences.
“Our team strives to create a "green carpet" experience for our Change Agents, starting with our offerings. Using data we were able to make a case to our Executive team on the value the program can bring and to dedicate a portion of our budget to his new [policy].” Karen Fong, Senior Director of HR at Rescue
Since implementation, utilization has continued to increase with widespread adoption and a strong re-onboarding process among employees returning from leave. They report a 100% importance for offering paid parental leave in their company policy and a 90% likelihood to continue offering paid parental leave.
Here’s a summary of Rescue’s takeaways and how Parento addressed the challenges:
The geographic dispersion and diversity of Rescue's workforce created disparities in access to PFL and other offsets (like STD). They needed a gender-neutral and inclusive policy for all family configurations including adopting, fostering, LGBTQ+, that would scale with their growth. Parento’s Paid Parental Leave insurance program ensured 100% EEOC compliant equal coverage across 50 states for all employees no matter their family configuration or whether they had state funded PFL available. This provided an inclusive and equitable paid parental leave policy for all employees.
Variations in state benefit programs made parental leave budgeting and risk management a daunting task for Rescue. The Parento program offered a budget-neutral, tax-deductible premium expense, making it easy for Rescue to manage the costs of parental leave and leverage paid parental leave as a recruitment tool to attract (and retain) top talent. As the workplace increasingly recognizes the value of family-friendly and employee-centric policies, Rescue proudly stands as an early adopter of an inclusive, high-touch business solution for paid parental leave.
Feedback from employee engagement surveys and previous parental leaves revealed significant financial and emotional stress during parental leave. Rescue sought a white-glove program to provide the best in class employee experience and guidance for their employees. Parento's Leave Concierge seamlessly integrated with their existing leave of absence (LOA) manager, helping employees navigate the complexities of leave, PFL, and transitioning back to work. With a guided process before, during, and after leave, the high-touch personalized parent coaching saw a nearly 20% utilization rate.
Rescue's experience with Parento serves as a compelling illustration of the positive impact of equitable, inclusive parental leave policies in the evolving job market. Offering inclusive parental leave insurance coverage, expert leave and claim management, and personalized support for all employees, Parento's white-glove suite of products is the only solution directly linked to improved workplace outcomes.
These policies are no longer mere benefits; they have become strategic imperatives. Over 75% of employees say they are more loyal when parental leave is offered and as costs to replace talent continue to increase, this amounts to big savings to the bottom line. Parento seamlessly integrates with existing policies and can be added at any time, ensuring flexibility for employers. With Parento, employers have a powerful tool to nurture their employees' well-being and pave the way for organizational success.
